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Remember Adam? The dude that ate an apple in the beginning of times and ruined paradise for all of us. Yeah, I'm not that guy but thanks to him i spent my life hearing bad apple jokes. To sum it up: No, I don't know where Eve is ( if you're her, hit me up) and yes, I probably have an apple on me. Actually, I have one right here: Dare to Bite?

Creative Copywriter Currently writing cool things at Miami Ad School Madrid UBER ONE, PUTS YOUR FIRST VER PROJETO VER PROJETO "SONGS WITHOUT A ROOF" - FUTURE LIONS 2024 VER PROJETO PANTAGONIA - THE LIVE.R COLLECTION VER PROJETO NAKD BARS VER PROJETO MADRID - FOLLOW YOUR HAPPINESS VER PROJETO

SOCIAL MEDIA MANAGEMENT - SEIZE THE MOMENT 2021 - 2022

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"STORYTELLING "POR TI MÃO" Project for the "Advertising Communication" course during the Covid-19 pandemic. The teacher suggested as the final assignment for the unit that we build a storytelling about a brand that could refer to the experience we were going through and convey a message of strength and overcoming. Being from Portimão, I took Portimão City Council as my client and built an engaging and moving storytelling about my city, honouring it for its good behaviour and respect during this difficult time.

REBRANDING MIL PRENDAS FREELANCE - 2023 Mil Prendas is a Portuguese children's fashion shop with newborn items, children's clothing from 0-16 years old and ceremonial and baptismal clothing and items manufactured in Portugal. The brand has been around for 34 years and its business model is local and traditional, making it a small-scale family business. This rebranding proposal aims to give a young, cool and modern image to a traditional brand that has accompanied the growth of so many children and is already a landmark in its community. The visual identity created reflects the essence of the brand - with fun and youthful colours; the logo stands out for its fluid typography which, in itself, looks like a symbol, the "MP", which refers to a sea wave, on purpose since the shop is located in the south of Portugal, very close to the sea and sells exclusively Portuguese products. The lettering is fun and bold and the colours used evoke a sense of coolness, inclusion and youth. A cohesive, simple and fun graphic system was created where the logo stands out and its key word is inclusion, hence the choice of orange. Simple, the design prioritises clarity and fluidity, combining the typographic combination of Yink, Anja Eliane accent Nornal and Helvética. INSTAGRAM VISIT INSTAGRAM HERE VISIT WEBSITE HERE WEBSITE The graphic elements created complete the image and experience of shopping at Mil Prendas. A fun, inclusive, quality and super cool experience are the sensations we want to arouse with the new image. In this project, various adaptations of the rebranding were developed, in sticker format, packaging, social media and social communication. The particularity of this project was that the client wanted to expand her shop online, so the shop's official website was created and is now operational and available. In conclusion, the experience proposed by Mil Prendas captures the essence of buying Portuguese and local with a modern and cool twist. Its visual identity reinforces this proposal, creating a symbiosis between the modern and the traditional where the ultimate goal is to see local quality reach a global scale.

BEN & JERRY´S - PROTEIN PANCAKES Project carried out within the scope of the Creativity and Innovation curricular unit. The Briefing provided had ice cream brand Ben & Jerry's and the challenge it launched was to expand its range of products to people concerned about the environment and themselves, that is, people who choose to follow a healthier lifestyle. Project carried out as part of the Creativity and Innovation course. The briefing provided had the Ben & Jerry's ice-cream brand as its client and the challenge it set itself was to extend its range of products to people concerned about the environment and themselves, in other words, people who choose to follow a healthier lifestyle.

Briefing: Criar 4 posters focados no copy, de modo a comunicar as barras de barras de fruta e frutos secos de uma forma apelativa com conceitos distintos. Cliente: Nakd bars Copywriter e Art: Mariana Adão Classe: Copy Skills Escola: Miami Ad School Madrid Insight: Receitas culinárias convertidas em barras rápidas e on the go para uma sociedade sem tempo. Conceito: Não é o mesmo, mas é quase. Insight: É impossível saber o que significam a maioria dos ingredientes existentes na comida. Conceito: O rótulo da nakd é acessível a todos. Insight: Analogia entre o feminismo na sociendade e as barras nakd. Conceito: simplesmente nus de conservantes e conservadores. Campanha final seguindo o conceito: Um rótulo acessível a todos.

THE BEST CROISSANT ON MY STREET - BRANDING The project was directed to the "Branding" curricular unit and was based on choosing a brand to analyze its notoriety, recognition, image and resonance, and adopt measures taking into account the results obtained. As a result of the research into this brand, the strategy we followed was to expand the brand to other areas of the country on a temporary basis in order to increase its awareness and to study options for permanent expansion to those areas, taking into account the response of consumers. Thus, the concepts of "Croissant Festivaleiro / Festival-goer Croissant" and "Croissant's ao Sol / Croissants in the sun" were created.