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Remember Adam? The dude that ate an apple in the beginning of times and ruined paradise for all of us. Yeah, I'm not that guy but thanks to him i spent my life hearing bad apple jokes. To sum it up: No, I don't know where Eve is ( if you're her, hit me up) and yes, I probably have an apple on me. Actually, I have one right here: Dare to Bite?

Creative Copywriter Currently writing cool things at Miami Ad School Madrid UBER ONE, PUTS YOUR FIRST VER PROJETO VER PROJETO "SONGS WITHOUT A ROOF" - FUTURE LIONS 2024 VER PROJETO PANTAGONIA - THE LIVE.R COLLECTION VER PROJETO NAKD BARS VER PROJETO MADRID - FOLLOW YOUR HAPPINESS VER PROJETO

"CONSCIOUS FASHION" CAMPAIGN The "Conscious Fashion" app was born out of a brief issued in the Advertising Communication course with the challenge of creating a brand linked to the circular economy and its respective communication plan using tools from the Communication Mix. Conscious Fashion is an app where consumers have access to a range of information about the brands they buy from, information such as the origin of the raw materials they use, the brand's ecological footprint, the working conditions they provide, the wages they pay their employees, and more.

D&AD BOARDS Carrying out open D&AD 2023 briefings in pairs during training at Zink Lisboa 2022-2023 Copywriter: Mariana Adão Art director: Catarina Loureiro Briefing: D&AD x Gymshark - "Make personal best shared goals". Challenge: To make young adults (18 to 21 years old) who are about to take on new routines, friends and homes feel confident, involved and connected throughout their journey, inspiring and connecting them to a common goal: to do their best, whatever "best" looks like to them. Create an integrated campaign to raise brand awareness and increase favourability among 18-21 year olds. Copywriter: Mariana Adão. Art Director: Catarina Loureiro. Briefing: Fnac Challenge: To encourage the Portuguese to read and to improve Portugal's disappointing reading statistics. Copywriter: Mariana Adão. Art Director: Catarina Loureiro. Briefing: D&AD x Ebay "Most loved for pre-loved". Challenge: Develop an idea that brings Generation Z to the eBay market to sell their second-hand items. Copywriter: Mariana Adão. Art Director: Catarina Loureiro. Briefing: D&ADx Heinz "gaming-changing food". Challenge: To create a global PR moment that makes Heinz the irresistible brand of choice for stopping, resting and recharging in the midst of global gaming moments, which its audience shares, whether mid-game, streaming or watching. Copywriter: Mariana Adão. Art Director: Catarina Loureiro. Briefing: Fnac Challenge: To encourage the Portuguese to read and to improve Portugal's disappointing reading statistics.

Video case de candidatura ao concurso "Future Lions 2024" Cliente: Spotify Copywriters: Mariana Adão, Maria José Callejón Art Director: Adrián García Escola: Miami Ad School

SEPARATION´CHIP ICE CREAM Project carried out as part of the Creativity and Innovation course with the aim of creating an innovative product through a creative process of deconstruction. The challenge was to invent a product with a base, a topping and a source of transformation. So I decided to create an ice cream aimed at people who are going through a heartbreak, combining the two foods most consumed during this phase, chocolate waffles and chocolate chip cookies, and transforming them into an ice cream. The name of the ice cream was "Separation'chip" because it's the opposite of "relationship" in English and I played around with the endings "ship" and "chip" because of the "chocolate chip cookies". On the back of the packaging, there is a space for the customer to leave a message to their ex-partner and, underneath, a code from the "Spotify" streaming platform with access to a playlist of the 100 best heartbreak songs to complete your experience while consuming the product. Finally, the ice cream's slogan is "To Eat and Cry for More", to add humour to the concept, since it is an expression used to describe delicious food and, in this case, because the concept is linked to heartbreak.

NIKE POSTER (HEAD + BODY + SIGN.) In the midst of the Covid-19 pandemic, we were asked to launch a poster for the NIKE brand with the obligatory press structure (Headline + Bodycopy + Signature). The challenge was to choose one of 10 images and from there relate it to the pandemic and provoke a movement of hope and strength that represented the brand and what it stands for.

ACADEMIC PROJECTS IADE - MARKETING AND ADVERTISING, 2019 - 2022 COMMUNICATION PLAN "DR. BAYARD VER PROJETO PROJETO "BEN & JERRY´S" VER PROJETO SEPERATION´CHIP ICE CREAM VER PROJETO "HANGOUT IN ROUGE" MARKETING PLAN VER PROJETO BRANDING O MELHOR CROISSANT DA MINHA RUA VER PROJETO "GO PARITY" COMMUNICATION PLAN VER PROJETO "CINCO STORE" NORMS MANUAL VER PROJETO STORYTELLING PORTIMÃO VER PROJETO SANTO MOLHO CAMPAIGN VER PROJETO "APAV" MEDIA STRATEGY VER PROJETO "CONSCIOUS FASHION" COMMUNICATION VER PROJETO NIKE POSTER (HEAD + BODY + SIGN.) VER PROJETO

PRIVACY POLICY Legal Disclaimer The clarifications and information provided on this page are for general purposes only and are not very specific on how to write your own Privacy Policy documents. You should not rely on this article as legal advice or recommendations about what you should actually do, as we cannot know in advance what specific privacy policies you wish to establish between your company and your customers and visitors. We recommend that you seek legal advice if you need help understanding and creating your own Privacy Policy. Privacy Policy - fundamentals That said, a privacy policy is a statement that communicates some or all of the ways in which a website collects, uses, discloses, processes and manages the data of its visitors and customers. It usually also includes a statement regarding the website's commitment to protecting the privacy of its visitors or customers, and a clarification of the different mechanisms that the website implements in order to protect privacy. What to include in the Privacy Policy In general terms, the Privacy Policy usually regulates the following issues: the types of information that the website is collecting and the way in which it collects the data; a clarification of why the website is collecting these types of information; what the site's practices are regarding sharing information with third parties; ways in which your visitors and customers can exercise their rights under relevant privacy legislation; specific practices regarding data collection from minors; and much more. To learn more about it, check out ourarticle .