SEPARATION´CHIP ICE CREAM
Project carried out as part of the Creativity and Innovation course with the aim of creating an innovative product through a creative process of deconstruction. The challenge was to invent a product with a base, a topping and a source of transformation. So I decided to create an ice cream aimed at people who are going through a heartbreak, combining the two foods most consumed during this phase, chocolate waffles and chocolate chip cookies, and transforming them into an ice cream.
The name of the ice cream was "Separation'chip" because it's the opposite of "relationship" in English and I played around with the endings "ship" and "chip" because of the "chocolate chip cookies". On the back of the packaging, there is a space for the customer to leave a message to their ex-partner and, underneath, a code from the "Spotify" streaming platform with access to a playlist of the 100 best heartbreak songs to complete your experience while consuming the product. Finally, the ice cream's slogan is "To Eat and Cry for More", to add humour to the concept, since it is an expression used to describe delicious food and, in this case, because the concept is linked to heartbreak.
