top of page
"CONSCIOUS FASHION" CAMPAIGN
The "Conscious Fashion" app was born out of a brief issued in the Advertising Communication course with the challenge of creating a brand linked to the circular economy and its respective communication plan using tools from the Communication Mix.
Conscious Fashion is an app where consumers have access to a range of information about the brands they buy from, information such as the origin of the raw materials they use, the brand's ecological footprint, the working conditions they provide, the wages they pay their employees, and more.
bottom of page